Dealership History

On June 11, 1968 our Company was founded by Philip M. Bachman, Jr. of Greeneville, Tennessee for the purpose of selling and servicing a car that Mr. Soichiro Honda was proposing for customers living in the United States.

During the fall of 1987 the Dealership was relocated from Greeneville to Morristown, Tennessee.  Early in 1992 Ralph Tucker became a partner with Phil Bachman; and subsequently the Dealership marketing name was changed from Honda Wheels to Honda Morristown to align our automobile marketing name with the physical dealership location and also eliminate confusion with respect to the business previously selling new motorcycles rather than automobiles.

Honda Morristown’s corporate philosophy is simple: 

“We provide reliable and high quality transportation services to a varied customer base.  We utilize state of the art technology with respect to training our employees and providing tool availability for the purpose of achieving the highest measured quality satisfaction index as measured by American Honda Motor Company.  Our various functional departments work as a team to provide the absolute highest quality “Dealership Experience” that is available in Tennessee - and thereby offer our customers a pleasurable purchasing experience for both sales and service operations.  Secondary to providing total customer satisfaction are the goals of employee satisfaction and employee development.  Our third goal of earning a reasonable return for corporate shareholders always takes a back seat to customer satisfaction and employee satisfaction.”

Honda Morristown is privileged to represent American Honda Motor Company in offering products that are:

•   Safe
•   Fun To Drive
•   Reliable
•   Reasonably Priced

Every Honda Morristown employee will always be respectful of you, our customer, as an individual.  Our entire staff does want to insure that your shopping and purchasing experience is both enjoyable and financially rewarding for you and your family.